Whether you are a sales person making a cold calls or a prospect receiving it, everyone hates cold calls. According to a study conducted at Baylor University, Only 1% of cold calls are converted into opportunities. This signals the death of cold calling. Digital marketing has slowly but surely replaced traditional marketing methods. Whether you are a digital marketer or a digital marketing company, you will have to adapt according to the changing dynamics to stay afloat. Here are five reasons why digital marketing is the future of marketing.
A couple of decades ago when digital marketing was in its infancy, traditional marketing methods such as cold calls were the norm. As the time went by, these traditional marketing methods becomes less effective and more expensive which lead to the exponential growth in digital marketing popularity. With advanced Caller IDs coming with cold call blocking capabilities, RSS making print and display ads less effective, set top boxes destroying TV ads, businesses have no choice but to shift to digital marketing.
Everyone Is Online
Did you know that half of the world population uses the internet? Yes, you read that right. According to latest statistics, there are 7.47 billion people in the world and 3.77 billion people among them are internet users. This is not all; there are more than 3 billion social media users and billions of users searching for information through search engines like Google. With a massive user base using the internet on a daily basis, it is obvious why traditional marketing are losing their relevance and digital marketing mediums are gaining ground.
Unlike traditional marketing methods, digital marketing offers you boundless opportunities to build trust and establish yourself as an authority. By carefully management your digital marketing campaign, you can increase your credibility as a business and increase brand awareness as well. When your audience see the same theme followed through different marketing channels such as your website and social media page, it automatically builds trust. Add to that the social proof and your business will be counted among ones they trust.
Reach the Masses
Every business wants to grow their business reach and increase brand awareness. Even though, your brand might be targeting a particular segment of customers, but still they want to reach out to masses. With cold calling and other traditional marketing method, that is not a possibility anymore. Thanks to advancement in digital marketing, you can easily achieve that goal that too in no time. You can grow your reach exponentially through online marketing services. If your content go viral on social media, it can not only reach the masses but will deliver more value than you have expected.
Just imagine for a moment, you are having a good time with your family at home and the phone rings. You pick the phone to hear the voice of a sales person. Even if the sales person does a very good job at pitching their products, would you pay attention to what he or she is saying? Would anyone likes to be interrupted and given irrelevant offers? No, right. That is where digital marketing brings in convenience on the part of prospects. It offers more control to users and let them choose whether they want a product or not rather than pushing the products right in their face even if they do not want it.
What do you think, “Is cold calling dead?” or it still have a place in today’s digital marketing era. Will digital marketing completely overshadows traditional marketing? Share your answers in the comments section below.