Search engines are evolving at a rapid pace and are getting smarter with each passing day. As a result, the tactics and techniques SEO professional used to boost the rank of their website is not applicable anymore. In fact, using outdated SEO techniques can get you penalized. That is why it is important to know stay updated with the latest algorithm changes and SEO trends. best SEO company know that very well. Here are five SEO techniques that have gone obsolete and you should stop using them right now.
A decade ago, keyword stuffing was one of the best SEO techniques but today, it is the worst. As search engines become more and more smart, they are focusing on guessing the intent of the searcher. As a result, this SEO technique has gone out of the window. You no longer need to stuff keywords in order to rank higher on search engines. Use keywords intelligently throughout the content to avoid getting penalized by Google and other search engines.
Many digital marketers used this technique of creating micro sites. The main reason why they do it is because it help single person to own multiple domains. Another purpose is to rank higher on search engines. Although, this technique can target customers in a much better way because all the sites have similar content but it no longer works anymore in today’s smart era of search engines.
Duplicate or Spin Content
With so much content already present on the web and many articles and blogs being published daily, it is extremely difficult to stand out from the crowd. Collecting information from other articles on the web and spinning them, copy and pasting content or duplicating content will do more harm than good to your chances of becoming more visible on search engines. In fact, it can land you into hot waters and even get you penalized. Write unique and relevant content that educates and solve customer problems.
Gone are the days when acquiring paid links helps with SEO. Today, it will not benefit your business as far search rankings are concerned. It hold true for link directories and link exchange programs. Avoid spinning content and publish them to get a link. When it comes to backlinks, you should focus more on quality instead of quantity. Few quality backlinks can uplift the search engine rank of your website.
A decade ago when search engines was not as smart as they are today, digital marketers tends to use cloaking to show one page to search engine crawler and other one to the users. This might not seem a big deal but when you look at the relevancy factor, cloaking is a big no-no. As search engines became smarter, it is harder to fool them with cloaking anymore thus, you should avoid using this technique now.
Which older SEO techniques you are using? Feel free to share it with us in the comments section below.