If you are working with an e-commerce solution then you will be interested in how to market your business through the brand recognition pathway. Many brands around the world are recognised by their famous logo or the image that they conjure up in the client’s mind.
If you are looking for the same kind of exposure with your brand identity, then you will need to think about social media integration, coupons, rebates, special offers and deals, awards, content creation, and viral marketing.
All of these methods can be successful solutions to get your e-commerce website off the ground and bringing you a regular revenue stream.
Marketing Your Brand with Social Media:
Social media sites such as Facebook, Twitter, and LinkedIn are great for marketing certain aspects of your business. All of these allow content to be shared to a certain extent. With plugins, you can extend this functionality even further and you may even be able to use a platform that lets you use apps that you design or commission.
Viral marketing is another aspect of social media as well that gets a lot of businesses excited when they think of the potential. If you are setting up an e-commerce solution, then you will need to consider clever campaigns that provide entertainment or informative content that users will want to share frequently with those on their networks and contact lists.
Special Offers and Rebates:
Another aspect of marketing your business is the ease with which you can offer coupons, rebates, special awards, and discounts over the Internet. These can be posted on your own website or they can be posted on various social media sites. Clients will be able to print them out and use them in your store, either online or in person if you sell face-to-face products and services as well.
You can offer one-time rebates or recurring rebates. Many businesses have a loyalty program as well where clients can sign up for a membership and by paying an annual fee have access to a variety of services that they can use to make their workflow more efficient and save them more money on production of their material.
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