The world of digital marketing is evolving at such a fast pace that it is hard for a digital marketing company or digital marketing professionals to keep pace with it. With increasing competition and narrowing profit margins, you cannot afford to put a foot wrong. Despite all this, many businesses tends to make digital marketing mistakes and do not realize that they have made a mistake, which is disastrous for their business.
In this article, you will learn about five common digital marketing mistakes that you must avoid at all cost.
- Not Setting Specific Campaign Goals
You will not believe it but most digital marketers will kick-start their digital marketing campaigns and execute without having a specific campaign goal. Even if they set goals, they are not SMART goals. What are SMART goals? SMART stands for Specific, Measurable, Attainable, Relevant and Time bound. Set SMART goals for your digital marketing campaign and it will make it much easier for you to achieve them.
- Ignoring Mobile and Email Marketing
Still do not have a mobile friendly website? If yes, then you are missing a major chunk of customers who are accessing the web through their mobile devices. In fact, mobile internet users have surpassed desktop internet users’ couple of years back. Having a responsive website is not an option anymore; it is the need for survival. Another medium that is ignored by digital marketers is email, which is an effective medium. It has the highest conversion rate as compared to other marketing channels.
- Purchasing Social Signals
Some brands and even social media marketer purchase followers, likes and other social signals because it makes them look more credible and well established. Unfortunately, it is only the short term solution that could also land you in hot waters as people can easily identify fake followers on your page these days. Instead of taking a shortcut, focus on building a community or a network that could help you to build long-term relationship with your social media fans and followers.
- Not Conducting A/B Tests
Are you social media posts not performing well? Are your emails not converting your users? Did you know why? Because you are not A/B testing. Create multiple versions of social media posts and use different templates to check what works and what does not. This will help you improve the effectiveness of your digital marketing campaign and achieve your digital marketing campaign goals.
- Neglecting Analytics
All your digital marketing efforts will be useless if you are not tracking results. Ignoring analytics is disastrous for your success chances. Track all the resources, both human resources and financial resources, utilized on your digital marketing campaign. If not all your efforts and resources have delivered good results then continue but if they have, then tweak your digital marketing strategy to improve the results. You should be able to tell whether your digital marketing campaign was successful or not and it will only be possible by analyzing results.
Which digital marketing mistakes you are currently making? Share it with us in comments section below.